Burger king
// Calvo Drive-Thru
Did you know that less than 80% of BK customers use the drive-thru service? And that less than 50% of them were even aware of the existence of BK Drive?
So, to generate awareness of the BK Drive, we celebrate those who don't take it off their heads: the Drive-Thru Baldy.
CREDITS
// Executive Creative Director: Fabrício Pretto, Rogério Chaves, Renata Leão, Marie Julie Gerbauld
// ACD: Renato Simon
// Creative Concept: Tiago Embrizi, Rafael Barreiros
CCXP17
// Para nós o mundo é assim
In Brazil, part of the population reject the terms "geek" and "nerd". Many people do not like to be defined by these terms. Our goal was to make people realize that they too are a bit of a geek.
We've created an almost 6 minutes short film with 60 references/easter eggs from movies, series, games, comics and animes that are well know by people. The short film refers to Street Fighter, Game of Thrones, Naruto, Back to the Future, Stranger Things and many other geek culture classics. Well, better than just talking about the film, it's inviting you to watch it. It is imp ssible not to recognize at least one of the references.
In less than 48 hours our content managed to make 2.2 million people on Facebook and 70, 000 on Youtube stopped what they were doing to watch our 5:46 minute film. In a time where less than 79% of Internet users watch more than 15 seconds of a video on the internet - according to Year in Review Institute. Let’s not forget to mention the 48 thousand likes and more than 18 thousand shares. And what make us even prouder, is that in 2017 CCXP turned out to be the biggest Comic Con in the world.
CREDITS
// Creative Director: Roberto Fabri
// Creative Concept: Claudio Villa, Rafael Barreiros, Roberto Fabri
// Project Manager: Carol Marques
// Motion Designer: Jorge Jr.
// Film: Iconoclast
// Directors: Alaska
// Post Production and VFX: Nash VFX
// Sound track, design and mixing: Satélite Audio
Bis
// Morumbis
After announcing the smallest naming rights ever in one of the most traditional stadiums in the world, BIS needed to show where such an absurd idea came from.
CREDITS
// Executive Creative Director: Rogério Chaves e Fabrício Pretto
// Creative Director: Fabio Natan
// Creative Concept: Tiago Embrizi, Rafael Barreiros, Guto Merino, Daniel Trimer