BIS

// 8-BIS

BIS is one of most classic chocolates in Brazil. But the brand has never directly engaged with gamers, a significant portion of our consumers. So, to connect with this community, we turned an old-school chocolate into a 8-bits games, actually, 8-BIS games! The first and probably the last 8-BIS game in history.

We created three 8-BIS games based on classic games: Bis Invaders (Space Invaders), Bis Goal (Pong), and Bis Bricks (Tetris). The players with the highest scores in the ranking won tickets to face the final boss, a giant arcade, at the biggest Geek culture event in the world: Comic Con Experience.

Three artists created the posters for the games, following the visual language of the 8-bit gaming era.

// Creative Director: Rogério Chaves e Fabrício Pretto
// Creative Concept: Renato Simon, Rafael Barreiros, Tiago Embrizi, João Cunico
// Film: Asteroid
// Directors: Guilherme Biglia