Bis

// Bis pra comer 1 só

There's a universal truth about Bis: it's impossible to eat just one. It's no wonder the best-selling chocolate in Brazil was born with this name, which means wanting one more. To solve this 'problem,' we created a PR stunt that brings the definitive solution to being able to eat just one Bis.

We achieved the best result from a PR stunt in the history of all Mondelez Brazil brands, despite having a 61% lower investment compared to other campaigns: 484M impressions, 40M Social impressions and 52M Views.

CREDITS
// Creative Director: Rogério Chaves e Fabrício Pretto
// Creative Concept: Tiago Embrizi, Rafael Barreiros, João Siqueira
// Film: Paranoid
// Director: Guilherme Biglia