Bis
// Morumbis
After announcing the smallest naming rights ever in one of the most traditional stadiums in the world, BIS needed to show where such an absurd idea came from.




CREDITS
// Executive Creative Director: Rogério Chaves e Fabrício Pretto
// Creative Director: Fabio Natan
// Creative Concept: Tiago Embrizi, Rafael Barreiros, Guto Merino, Daniel Trimer