Burger king

// Calvo Drive-Thru

Did you know that less than 80% of BK customers use the drive-thru service? And that less than 50% of them were even aware of the existence of BK Drive?

So, to generate awareness of the BK Drive, we celebrate those who don't take it off their heads: the Drive-Thru Baldy.

CREDITS
// Executive Creative Director: Fabrício Pretto, Rogério Chaves, Renata Leão, Marie Julie Gerbauld
// ACD: Renato Simon
// Creative Concept: Tiago Embrizi, Rafael Barreiros