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CCXP19

// The World of all worlds






In order to emphasize CCXP’s status as a festival where all subgenres of pop culture meet and coexist, an advertising campaign entitled “The World of All Worlds” was created.









The ad film features the format of traditional 90's movie trailers, but the main aspect behind it lies in its creative process: the trailer was made with the help of CCXP’s visitors, who had sent suggestions for scenes and plot on social media. Rather than a just single story, the ad film features a mix of diverse pop culture stories, universes, and other references ranging from Necronomicon to Mission Impossible.







CREDITS
// Creative Director: Claudio Villa
// Creative Concept: Claudio Villa, Rafael Barreiros, Guilherme Marques, Elton Reale
// Motion Designer: Jorge Jr.
// Film: Barry Company
// Directors: Pedro Giomi